Our Story

There had to be a better way.

After feeling unsatisfied with what seemed like every brush on the market that would pull, hurt or even break my hair. I began to just throw my hair up in a bun because brushing it was such a hassle.

So I set out to create a brush - a One in a Million brush that made brushing your hair something you looked forward to. Not only because it was gentle on your hair, but because it felt so damn good! 

If you're tired of painful brushes that cause breakage and damage to your hair, we've got you!

Making haircare easier for parents.

Three years after starting Crave Naturals, I became a mom to a daughter with unruly curly hair and it just seemed super fitting that we'd already created the Glide Thru Detangling Brush -- to help other moms and dads battle knots and tangles for their kids, too.


Our values and beliefs at the core.


We believe in looking like you have it together, even on the days you don't.


We are focused on creating products that solve real problems for real women.

Self Love

We believe that women should make self care a priority in order to support their overall wellbeing.

Try it for yourself — get started with our best-seller: The O.G.